SEO is surly the greatest con ever perpetrated on small business owners. There are plenty of SEO companies out there that will guarantee you a “number one spot on Google.” A tantalizing proposition, eh! But can they actually deliver?
More often than not, the answer to that is no. Don’t be mistaken, I’m not saying that you don’t need SEO. If you have a website (or plan on getting one) SEO is vital to positioning yourself in front of your ideal customers. That said, what exactly makes a great SEO company?
If you talk to an SEO company and they mention a contract, kindly thank them for their time and hang up the phone. While traditional businesses may require clients to sign a contract, SEO is not a traditional business. In fact, it is quite the opposite.
A great SEO company will provide services on a month-to-month basis.
This is ideal for two reasons. It protects you from getting tied up by a company that may not be able to deliver. No one likes paying for something that isn’t working. Second, it keeps the SEO team on their toes in the interest of delivering the best results to you.
They Will Show You Results First
Many SEO companies will use their own website as an example their expertise. That’s great that they can rank for ‘best local SEO company’ but what benefit does that provide your business?
A great SEO company will proudly display the results they have achieved for other businesses, right up front.
The success of an SEO company is a direct product of the success of their clients. After all, that is why businesses utilize SEO services in the first place. If a company can’t (or won’t) show you the results they have achieved for other businesses, it may be time to consider a different option.
They Won’t Guarantee You Number One Rankings
Yes, I really did just say that. Allow me to explain. In a previous article we likened local search to pizza delivery. If you are on the North side of town, you won’t be shown pizza delivery locations on the South side of town. This is simply because you are going to receive better, faster service from a location that is closer to you.
A great SEO company will guarantee you first page rankings for targeted key phrases, and has the knowledge to explain why you don’t show up for others.
Some SEO companies will use this bogus promise as bait to hook you into a contract. While I applaud their optimism, consistent number one rankings are simply not possible based on how search engines work.
Search providers work hard to provide the most relevant search results to their users. At AdCom8, we understand how search providers operate and consistently deliver first page rankings, sans the contract. If you would like to know more about how we can help you achieve these results, you can get in touch with us here.