Do you want to increase website traffic tenfold? Me too. So how do we do it? In this client case study, we’ll look at how a single blog post increased website traffic for one of our clients by over two-hundred percent. The best part? It took only a few hours to create and less than twenty-four hours to have an impact. Using this simple, repeatable strategy you can achieve the same results.
Create an awesome blog post
If you have never blogged before and have no idea where to start, it’s ok! Take a look at this article series on content creation to get started. When you have a system that is functional and repeatable, the content-creation life becomes much easier—I digress.
For this strategy to be successful, your topic must first be relevant to your audience and interesting enough that they want to share it. In Sherry’s case, it is a post that showcases seven of the best dog parks within 30 miles of San Jose, California. This was a great post for a few reasons. It was timely since Fall is quickly approaching, and it is a perfect case for Sherry’s services since you can’t (or, shouldn’t) take an aggressive dog to a dog park.
As you are writing, look for opportunities to quote industry thought leaders and reference studies or other scientifically backed data to reinforce your points. For example, maybe you’re a general contractor and your post is about residential insulation. Mention (and link to!) specific insulation brands that you offer and mention their unique benefit to homeowners.
Your post doesn’t have to be a 1,000-word behemoth. While longer posts do tend to perform better, shoot for about 300-500 words and you’ll do just fine.
Alright, got your post? You’re a regular Hemmingway! Onward!
Write ten engaging social media posts
Just write these, don’t publish them yet! Create them somewhere like Evernote or Google Docs so you can work on your content from anywhere. Try to make each post as different as you can so you can. Sharing a variety of posts will give you a much better idea of what your audience likes and what you should create more (or less) of. Here are a couple ideas Sherry created for her post:
- Winter is coming! Get outside while the weather is still nice and adventure to these 7 dog parks within 30 miles of San Jose.
- Tired of walking around the same block over and over again? These seven dog parks will help break the ‘walk around the block’ monotony. The best part? They are all within 30 miles of downtown San Jose!
While you are writing these posts, consider whether or not they are something you would want to share. Are they funny? Thought-provoking? Helpful? Insightful? If the answer is no, you may want to rewrite them. Social media is about creating connections and relationships, not pandering for likes or pushing you product or service on people. Be fun, be engaging, be inspirational.
By the way, you don’t have to stop at just ten posts. If you create 100 social posts for the article you wrote, that’s 100 social media posts you don’t have to create down the line!
Compose an outreach email
Sherry directly mentions several different locations which stand benefit from increased website traffic and in-person visits when this post goes live. She composed an email to each of these locations, informing them that they had been featured in the post. This is where the social media posts you created in the last step come in.
Include a two or three of the social media posts in your email along with a link to the post. Let the recipient know that they are free to use this content how they see fit, and that you actually encourage them to share it. Now all they have to do is copy and paste the text you created to their social media profiles. Easy!
If you aren’t quite sure how to create an outreach email, feel free to hijack and edit this template as needed:
My name is [Your Name], and I’m a [Title] for [Business Name]. Your [product/service/location/etc.] was featured in a recent blog post published to our blog. Please feel free to share this post on your blog and social media to help raise awareness about your [product/service/location/etc.]. Here are a few ideas for social media posts that you can copy and paste!
- Social post #1 [link to blog post]
- Social post #2 [link to blog post]
- Social post #3 [link to blog post]
If you syndicate this post, please kindly include a backlink.
Thank you for your time today!
Now, send that bad boy. Of course, not in italics.
How will this increase website traffic?
The benefits of blogging are unmistakeable. In fact, it has proven time and time again to be one of the single most effective strategies for driving website traffic. But just writing a blog is only half the magic.
Writing an outreach email is what sets you apart from the rest of the static on the internet. It’s a form of PR and acts like a miniature press release that specifically targets certain people of your choosing.
After reaching out to the dog parks mentioned in her post and asking them to share her post, Sherry’s website traffic looked like this:
As you can see, immediately upon publishing the post, traffic nearly doubled. Once the post got picked up by the brands we reached out to, there was a 10X spike in traffic. It’s also worth mentioning that the conversion rate on this site saw a measurable boost from this experiment as well.
Using this simple and repeatable process—write post, create social messages, conduct outreach—you can achieve the very same results. Or, if you are just too dang busy, we are here to help.
What strategies have you used to generate traffic to your website? Let’s chat in the comments! If you found this post helpful, share it and spread the love!